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Sexy Hair ad in Cosmo’s May issue merges traditional media and mobile shopping.
April 9, 2015
By: Christine Esposito
Editor-in-Chief
Professional hair care brand Sexy Hair is merging traditional media with advanced mobile shopping technology in the May issue of Cosmopolitan. By working with mobile platform PowaTag, readers of the Cosmopolitan issue set to hit newsstands next week will be able to instantly purchase Sexy Hair's Big Sexy Hair Spray & Play hair spray with their smartphone by scanning the special ad. Sexy Hair is the first beauty brand to implement PowaTag's acclaimed instant-shopping technolo...
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